MIXX
Music Media Tech platform with 3M+ engagements.
Year:
2024
Timeframe:
Ongoing
Tools:
Figma, Capcut, Google Forms, Instagram
Category:
Startup,Music, Media
To keep people in the MIXX with all things Hip Hop, R&B, and culture. #StayintheMixx
MIXX creates a personalized and centralized platform for music enthusiasts to stay up to date on their favorite artists and discover new similar artists. Music enthusiasts will be able to see what is currently trending while also getting the information that they need from their artists. I led operation strategy, product design and development, and user research/usability testing for the Mixx Mobile App, business cards and other curated interactions throughout the platform.
Problem
🎧 No Unified Voice for Hip-Hop & R&B Culture The culture is siloed through subgenres and niche communities and it operate sin a way that makes it very difficult for fans and artists to connect meaningfully. 🌍 Scattered Content, Disconnected Experiences News, music, and updates live across countless platforms, leaving audiences overwhelmed and under-engaged. There's no central hub that brings the culture together in a cohesive, evolving way. 💬 Fans & Artists Crave Authentic Connection Today’s audiences want more than content—they seek genuine interaction, direct access to artists, and a deeper, community-driven experience that celebrates the heart of Hip-Hop and R&B.
Solution
Human-Centered Research To design a platform that truly serves the culture, it starts with deep listening: Interviews and Surveys with Hip-Hop & R&B fans to understand their habits and frustrations Interviews with artists to identify their creative needs and engagement gaps Interviews with industry professionals to uncover systemic challenges and opportunities 🎤 Curated MIXX Content We create meaningful touchpoints that go beyond surface-level content: Exclusive podcasts, video interviews, and multimedia storytelling Artist-led discovery and commentary to center authentic voices Social content that sparks conversation and keeps fans engaged 📱 The MIXX Mobile App A digital platform that bridges the gaps across the music ecosystem: Centralized hub for artist discovery, content, and real-time engagement Built for community, powered by culture.
